aa{"id":1253,"date":"2017-06-16T16:30:46","date_gmt":"2017-06-16T16:30:46","guid":{"rendered":"https:\/\/www.animatedvideo.com\/blog\/?p=1253"},"modified":"2022-04-13T07:01:56","modified_gmt":"2022-04-13T07:01:56","slug":"create-animated-video-will-increase-roi","status":"publish","type":"post","link":"https:\/\/www.animatedvideo.com\/blog\/create-animated-video-will-increase-roi\/","title":{"rendered":"How to Create an Animated Video that Will Increase your ROI"},"content":{"rendered":"

Do you have an animated video or do you want to create a video that will capture the attention of your target audience? Do you wish that you could create a video that would help you to increase your following<\/a> while also increasing your ROI (return on investment)?<\/p>\n

According to one online video production site<\/a> (Skeleton Productions), they reported that 52% of online marketers state that video has the best ROI of any of the content types. There is a lot of research available that supports this idea. For example, Wordstream.com reported that 82% of Twitter users watch video content on Twitter<\/a>.<\/p>\n

Many other statistics back up the notion that animated videos for business sell. Another interesting statistic that has been around for quite awhile is the fact that up to 65% of customers online who are shopping for products will purchase a product immediately after seeing a video explaining the benefits of the product.<\/p>\n

What a great opportunity this gives the online business owner to promote and improve your brand and increase your ROI. But how do you know that the video you create will achieve this? Here are a few ideas.<\/p>\n

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Formula to How To Improve Your ROI With Animated Explainer Videos<\/h2>\n

First, let’s start with a definition and formula for ROI. Yes, it’s a mathematical formula, not just a theory or a general concept of “earning more money.” To calculate your ROI that you current have, follow these steps.<\/p>\n

1. First, subtract your investment cost from your investment gain.<\/p>\n

2. Divide this number by the investment value and multiply by 100.<\/p>\n

Example: If your cost of advertisements and promotions is $100 and you made $200 in the campaign, you would subtract $100 from $200 which gives you $100.<\/p>\n

Then, divide this number by the investment cost ($200) and multiply by 100.<\/p>\n

The result (if you did the math correctly) would be 50%.<\/p>\n

This was a simple calculation, and you can almost do it in your head. So the math checks out. The business owner who created the above campaign and spent $100 and made $200, then you were able to increase your return on investment by 50%. This is because you made back twice what you invested.<\/p>\n

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Making a Profit<\/h2>\n

According to most entrepreneur experts and business managers, this is a good profit margin. If you are doing anything at all that results in this kind of ROI, then you are on the right track, and you will want to try to emulate your formula in the future to continue this success.<\/p>\n

If you do not see this level of ROI, try creating a video with the idea of improving your investment level, and think about what you should include doing this.<\/p>\n

Below are some tips on how to create an animated video that will increase your ROI and drive more customers and sales.<\/p>\n

5 Tips to How to Use Explainer Videos to Improve Your Marketing ROI<\/h2>\n
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  1. Create a video that is fun and shareable.<\/u><\/strong>– When you make your video fun, you’ll see an improvement in your engagement and ROI.<\/li>\n
  2. Make the headline interesting.<\/u><\/strong>– Nothing gets the attention of your target audience faster than a stunning headline.<\/li>\n
  3. Offer free incentives for staying through the video until the end.<\/u><\/strong>– Offer something like a free eBook or coupon to increase interest.<\/li>\n
  4. Think like the customer.<\/u><\/strong>– To create more interest in your video content, think about what you would want to see as a client.<\/li>\n
  5. Put it on your blog and social media.<\/u><\/strong>– Place your video content where it will be the most visible. Put it center stage.<\/li>\n<\/ol>\n

    How to Drill Deeper into Your ROI Gains<\/h2>\n

    If you want to see the math at work, try using certain metrics to measure the relative success of your animated marketing videos. The following factors can serve to remind you of what your objectives are. The bottom line is, if you are meeting your goals for your video content, you are successful, and you should start to see your ROI improve accordingly.<\/p>\n

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    Factors Affecting ROI<\/h2>\n

    The following factors are considered some of the most important factors that affect the ROI of a business that you can measure.<\/p>\n