Video sells. It is important to your website and overall credibility to have a video on your site. Statistics show that video improves your traffic, conversions, and revenue.
The featuring of a recurring video is even better because it gets people used to expecting more content on a regular basis. Like a TV channel that people have grown used to, you increase your image and credibility and win friends and influence people by having video. If you have a regular YouTube channel that people watch on a regular basis, it is an excellent opportunity to increase your credibility and reputation in your niche area with focused video.
But just having a video is not enough. It needs to be good.
Why not just put up anything?
Some argue that putting up any video is fine, as long as it gets your message across. But this is not true. Even though you are not claiming to be a video expert, any media that you put out for public scrutiny and consumption implies that you have done your due diligence to find out what makes a professional video and applies the principles within your video message.
So in this post, we decided to focus our topic on how to create a better video that will help you improve your credibility and engage your viewers on a higher level.
Because the only thing worse than having no video is having bad video.
What makes a great video?
At the most simplistic level, a good video is a video that engages the viewer. It is relevant to their interests and needs and takes into account what they are searching for. That’s why every TV show considers its audience before selecting the types of commercial ads that will run with it. The people who produce ads for the SuperBowl each year spend thousands of dollars to pay demographic and psychographics experts to predict the types of audiences they will have so that they will know what type of advertising to produce.
The SuperBowl Says it All
The ads for the SuperBowl now top $1.2 million on average per 30 seconds, by the way!
USAToday reported that most ads came closer to $5 million for a 30-second ad. Why did CBS charge so much for a mere 30-second ad? Because of the size of the audience.
It’s the same economics that pays copywriters $5000 for one good sales letter. The potential income that such ads and sales brochures and letters generate are worth hundreds of thousands of dollars or even millions. The proof is in the numbers.
The price of a SuperBowl ad may be colossal, but it’s because of the reach and ability to engage viewers. That should tell you the power of video.
But how do you engage your viewers on any level that can compare with The SuperBowl? The fact is: you don’t have to be The SuperBowl. All you need to do is consider your audience, no matter how small you think it is, and speak to their needs.
Tips from Experts on Improving Video
The act of creating video is more of an art than a science. There are various schools of opinion on what makes a great video. When it comes to online video, the topic becomes even more complicated because the audience on the web is so diverse. But there are some industry experts on video that still apply, no matter what type of medium you are producing it for.
Frame shots so that they fill the frame.
Basic video composition techniques dictate that you fill the frame when composing shots. The human eye has a need to see a filled frame. Having a filled frame keeps the eye focused on the center and avoids the feeling of wanting filler around the main focus area. If there is too much space around the main subjects, they will appear too small in the frame and lose impact.
Tell a good story.
Not every video tells a story. Some video just describes something or speaks to the viewer in a specific way. But explainer videos tell a story of how to do something and can draw the viewer into the message in ways that are hard to do with other media. So work on your storyline first, before you start planning out the shots.
Focus on the message.
Think about your goals that you wish to achieve with your video message. You only have around two minutes at the most, to capture and keep the attention of your intended audience. Keep in mind that some users will be using mobile devices. You need to create content that is engaging to both mobile and desktop users that will keep their attention to your call to action.
Don’t forget your call to action.
One mistake that is often made by video producers or business owners is that they forget the important “call to action” at the end of the video message. Make sure you tell people what you want them to do after you tell them the positive aspects of your company and services.
People love animated video. In fact, they can’t get enough of it. In a recent study on animated video, Video Brewery and Forbes Magazine reported that 59% of business executives would rather see an animated video than to read text alone. This was true even when the topic was of a corporate or business nature.
This means that B2B partners will respond to an animated video and become more engaged in your content with a well-animated explainer video than they will with text alone.
Animation has some other advantages, too. It allows you to have total control over your scene, and you do not even have to hire actors to carry it out. Using some of the online animation tools available, such as Goanimate.com or Rawshorts.com, you could attempt to create one yourself.
The only disadvantage to such online tools is that you will always be limited to what that platform allows on their site, and you may not be able to bring in every asset that you want to for your video.
Downside to Doing it Yourself
One downside to doing a video yourself is that there is always a learning curve to learning the software on the platform you are using. If you use online tools such as Videoscribe or Goanimate, you get some cool features, but you have to take the time to master the process. If you choose offline tools such as Adobe After Effects, you will need to learn to master the software, which is often even more difficult than learning online animation.
Reality Check for Business Owners
While there is nothing wrong with doing it yourself, as a business owner, you may find yourself spending too much time learning the software, and it may detract from the other responsibilities you have within your business. Do you h ave the time to learn the software it takes to create a stunning animated video that will result in conversions and views?
There comes the point when you have to ask whether you are an animation expert or a business owner. If you own Pixar Studios, you are an animation expert. But other industries may want to leave the expertise to the experts.
When you need expert video, we’re here to help. Animation is our business. Unlike you, we don’t have to worry about doing other things. We just focus on video and related services that help businesses like yours get their message to the masses and engage their audience. We can do regular character animations or whiteboard animations, depending on your budget and your focus.
For a free consultation, contact us at AnimatedVideo.com.
With our service, you won’t have to worry about all of the time, money, and learning curves it takes to create an animated video for your business. We can handle that.
Just let us know what kind of message you want to get out to your target audience and let us handle the rest.
Contact us today and find out how you can take the power of video and get your brand noticed.